The Cheering Butchers - revisited

“The Cheering Butchers - revisited ” 

Race leader Mathieu van der Poel passes the now-iconic Van de Walle butcher shop during the 2026 E3 Saxo Classic in Flanders, Belgium.

This print presents a fresh interpretation of my most recognized image to date: the “Cheering Butchers” photo (2021–2022). What began as a typical belgian cycling moment I managed to capture has since grown into an iconic scene, with more photographers gathering each year outside the shop to capture its unique atmosphere.

Seeing this evolution inspired me to revisit the location and reimagine a moment that is deeply personal to me—this time from a completely new (reversed) perspective. The idea stayed with me for over a year before everything finally aligned and I was able to capture this beautiful scene once again...

This “revisited” edition has become my personal favorite, capturing not only the original spirit of the scene but expanding it into a richer, more layered story.

“The Cheering Butchers - revisited” is a museum-grade photo print that has a place in the Classic Velo Collection - a series of my personal favourite pics celebrating the atmosphere, action and iconic landscapes of cycling. More than focusing on a single rider, these prints capture the spirit of the sport itself.

At the Kramon Studio, we invested in a high-end medium-format EPSON printer and perfected our own paper tests and print profiles to maintain full artistic control over every step.
This series is printed on Premium Luster Paper (250 g/m²)- a professional semi-gloss stock offering vibrant color, deep contrast, low glare, and a beautiful fine-art finish.

These prints are quality-checked, embossed with my logo and shipped flat (so no curling)
The A3 size includes a matching passe-partout.

BEWARE: this specific print is NOT SIGNED, NOR NUMBERED
If you are interested in a limited edition signed print check HERE

Available Sizes

• A3 (297 × 420 mm)

• A2 (420 × 597 mm)

Custom larger sizes available on request: info@kramon.be

Shipping

Orders in stock ship from our Belgian studio the next working day.
If a print needs to be produced on demand —especially when Kramon is on the road during race season— we will print and ship once approved by the photographer. You’ll receive an update from the studio when this applies.

The prints are shipped flat-packed by default. For long-distance shipping outside Europe, we may use a tube to ensure safe delivery.